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On Monday January 20, the Falaise – Suisse Normande Tourist Office, in collaboration with the CCI Caen Normandy, offered tourism professionals from the destination a workshop dedicated to local SEO strategies in 2025.

Hosted by Baptiste Rebut d'Apollo Studio, this session aimed to introduce members of the Tourist Office to the fundamental principles of local SEO and to help them optimize their Google My Business listing.

Atelier stratégie SEO Local par Apollo Studio à Falaise - Suisse Normande

What is Apollo Studio?

For 10 years, Apollo Studio has been supporting tourism professionals (accommodation, tourist sites, etc.) in optimizing their digital presence.

The workshop:

Ten tourism professionals from the Falaise – Suisse Normande destination responded favorably to our invitation. They left with concrete tools and strategies to improve their online visibility.

Each registrant was also offered the opportunity to benefit from a free, personalized WEB and SEO audit, including a detailed analysis following the workshop.

The tourist office: